How to Find the Best Private Label Products for Your Business
Selecting high-quality private label beverages and apparel is a fantastic way to enhance your brand and boost your business growth. At Private Label Specialties, we offer a wide variety of our very own gourmet beverages, in addition to an extensive catalog apparel and promo products sourced from top suppliers. By choosing the right products, you can improve brand recognition, foster customer loyalty, and ultimately increase your ROI.
In this blog, we’ll provide practical tips for selecting the best private label products for your business–and your target audience.
But First: What Is a Private Label Product?
A private label product is manufactured by one company but sold under another company's brand name. This strategy allows businesses to offer unique products without the need for extensive manufacturing capabilities. At PLS, we pride ourselves on providing a wide range of high-quality private label beverages, as well as our extensive catalog of promo items and apparel. Our focus is on helping clients increase brand awareness and loyalty through carefully curated items. Partner with us, and you can leverage our expertise to find the right private label products that align with your brand's unique vision and values.
Our Beverages
At PLS, we offer a range of standout private label beverages that cater to diverse tastes. Our Root Beer is beloved for its nostalgic flavor and balanced sweetness–and with a scoop of good ice cream, you’ll make the best root beer float in the world. The Vanilla Cream Soda delivers a rich but balanced flavor experience, and is perfect for adding an old-timey touch to your menu. If you want a more refreshing option, our Raspberry Lime Rickey combines tart raspberry and zesty lime, making it a crowd favorite. Lastly, our Orange Soda appeals to all ages with its tangy sweetness. These carefully crafted flavors not only enhance your beverage offerings but also create memorable experiences that keep customers coming back.
Want to read more about these standout flavors? Check out our blog titled “Exploring Our Most Popular Soda Flavors.”
Our Products
At PLS, we offer a wide array of promotional private label products across multiple categories, including drinkware, home entertaining, toys and novelties, desk and office supplies, sports and outdoor items, health and beauty products, technology, and bags and accessories. Among our popular items are the Prime Line Collapsible Insulated Can Cooler Sleeve and the Prime Line Mini Grip 3.25' Tape Measure Keychain.
The Insulated Can Cooler Sleeve is great for on-the-go enjoyment. Made with a polyester exterior and foam insulation, it keeps your canned drinks cold–and your hands comfortably warm. Available in 11 colors and customizable with your brand label, this product is a practical addition that enhances brand visibility during outdoor events or casual get-togethers.
The Mini Grip Tape Measure Keychain is both a handy tool and great branding strategy. Extending up to 3.25 feet, this keychain has a self-lock/release function and a rubber-textured grip, this compact product is both functional and easy to carry. With multiple colors available and customizable branding, it’s an excellent promotional item that ensures your brand stays top-of-mind for your customers.
Our Apparel and Accessories
According to recent data from Shopify, the most-searched item in the apparel and accessories category for 2024 is backpacks. At PLS, we offer the Prime Line Too Cool For School Backpack, a great choice for school, outdoor activities, or weekend adventures. This backpack can carry up to 33 lbs and is designed with multiple compartments, a rubber earphone outlet, and padded straps for comfort. Once again, it is customizable with your unique brand label, making for a fantastic way to promote your brand while providing a practical product that will most likely get a lot of use.
Another trending item in 2024 from Shopify are women’s tank tops. One of our most popular women’s tank top offerings is the BELLA+CANVAS® Women's Jersey Muscle Tank. This relaxed-fit tank top is made from high-quality Airlume combed and ring-spun cotton. Available in sizes from S to 2XL, this tank top is great for casual wear and can be easily customized with your branding, making it a great addition to any apparel line.
Explore Our Offerings
By selecting high-quality private label products, from beverages to apparel, you can improve recognition, foster customer loyalty, and drive your business growth. We invite you to peruse our beverages, promo items, and apparel on our website to see more of the wide variety of quality options we offer.
To ask a question or get help finding the perfect private label products, please reach out to our team at PLS. We’re here to help you find the perfect products to increase brand awareness and elevate your business!