How to Increase Restaurant Sales: 5 Tips to Boost Revenue
We all know how difficult it is to run a restaurant (just ask Carmy on The Bear!). Margins are thin, competition is fierce, and it’s really hard to get your hands on eggs right now. If you’re in search of fresh ways to increase restaurant sales and revenue, we’ve got five strategies that can help.
But first, a little bit about us: At Private Label Specialties, we know the food and beverage industry inside and out. That’s because we partner with restaurant owners to create private label beverages that improve their visibility, enhance their marketing, and ultimately drive higher ROI. Let’s dive in.
Here’s how to increase restaurant sales in five simple steps.
1. Offer high-margin beverages.
One of the easiest ways to make more money? Start selling high-margin beverages. Unlike food items, these require minimal labor–no cooking, no shopping for ingredients, just fridge space. Plus, if you opt for private label drinks like ours at Private Label Specialties, you can increase restaurant sales while marketing for your brand. When your customers sip from sodas adorned with your logo, your unique branding has the opportunity to make an impact, ultimately boosting brand loyalty.
2. Make an impression with unique menu items.
Adding specials or new menu items that are fun, seasonal, and exciting is a great way to add value to your restaurant. You want your customers to be intrigued and excited by the novelty you offer them–in addition to loving the great flavors. This elevates your brand in their eyes and adds a sense of exclusivity and seasonality, drawing them back again and again to discover these special menu items. One easy way to do this is by adding unique private label beverages to your drink menu. Partnering with PLS, for instance, would mean adding delicious branded old-fashioned drinks that just don’t compare with the mega brands like Coke. You can also incorporate your private label drinks into recipes (think root beer floats, soda-braised ribs, and specialty cocktails) to intrigue and delight your customers.
3. Revamp your marketing strategies.
If you’re not leveraging marketing to its full potential, you’re leaving money on the table. Make sure your online and social media presence aligns with your brand image, from aesthetic visuals to engaging content. What’s more, selling branded products like private label beverages or apparel can increase visibility, profits, and revenue. Make sure these products are worthy of your brand–high quality, aesthetically pleasing, and 100% delicious. A strong marketing strategy will keep your restaurant top of mind for customers, both online and in person.
4. Elevate your guest experience with exclusive offerings.
Give your customers the opportunity to fully engage with and follow your brand. People want to feel like smart consumers–so make this happen for them! Offering VIP perks, loyalty programs, or special menu items can make customers feel special and keep them coming back. For example, your coffeeshop can provide a complimentary pastry or coffee to email subscribers. You can also introduce limited-edition private label beverages that rotate seasonally, giving guests something unique to look forward to.
5. Perfect your takeout and delivery game.
Even if dine-in is thriving, a fine-tuned takeout strategy can significantly boost revenue. Make it easy for customers to order online with an intuitive system and offer bundled meal deals or beverage pairings to increase ticket size. Private label drinks are the perfect addition here, not only because you’re making more money with every order, but also because your customers will be leaving the store with your beverages–meaning your restaurant’s branding will see more of the world (and vice versa).
Every Second Counts—Boost Your Revenue Today
In the fast-paced restaurant industry, you can’t afford to leave money on the table. Private label beverages offer a simple yet powerful way to increase your margins, strengthen your brand, and keep customers coming back. Contact Private Label Specialties today to get started! Let’s make every sale count.
You can also download our free eBook for more insights on boosting sales with premium beverages.