Private Label Soda Manufacturers: How to Pick the Best Partner
If you want to start selling private label soda as part of your brand, finding the right manufacturer is everything. Make the wrong choice, and you won’t have the standout beverages, branding, and service from your manufacturer that you need to ensure your product stands out in a competitive market.
In today’s blog, we are breaking down the 5 crucial criteria to look for in a private label soda manufacturer–so that your business can thrive from the additional sales, profit, and marketing.
1. Their soda should use high-quality ingredients.
Ingredients matter when it comes to taste and presentation–a fact you may already be well aware of if you own a restaurant. Sodas have distinct differences depending on their ingredients. There’s a reason why people swear loyalty to Diet Coke over Coke Zero, and vice versa: they can taste the difference. But mega brands aside, your private label soda manufacturer should be making the right selections: real sugar over corn syrup, real flavoring over artificial, etc. At Private Label Specialties, we opt for the best ingredients: real sugar, natural flavoring (such as wintergreen and sarsaparilla in our beloved root beer), and triple-filtered water to craft our beverages. Our drinks also go under extensive quality assurance testing to ensure your business receives the same amazing beverages, every single time.
2. They should offer several standout flavors to suit your various needs.
Your brand is unique and special–so why wouldn’t you want to choose from a selection of soda flavors to find the ones that will best accompany it? The beverages you offer should go well with your menu and aesthetic; they should also appeal to the demographic of customers you serve. It’s important to choose a private label soda manufacturer who knows what they’re doing and provides a roster of successful sodas to prove it. We offer 19 different beverages at PLS, all of which are carefully crafted and personalized with your branding before delivery. Our customers’ all-time favorites include our root beer, orange soda, cream soda, and raspberry lime rickey.
3. Ideally, they should be able to customize your order.
Whether it’s crafting a particular version of a certain flavor (e.g. a version made with all-organic ingredients), using the precise type of bottle you want, or designing on-brand labels that fulfill your vision, your manufacturer should tailor your order to your needs and goals. After all, their job is to support the growth of your business–not simply sell beverages. At PLS, we are dedicated to doing just that. Simply get in touch with us to make your request, and we’ll do everything we can to fulfill it!
4. Their branded label portfolio should be top-notch.
We recommend taking a good look at your prospective manufacturer’s branded label portfolio. A great manufacturer should be able to show you high-quality examples of previous work. These labels should not only look visually appealing, but also align with the client’s brand identity. Custom labels are a crucial marketing tool–but they need to be done well. Every bottle you sell becomes a mini billboard for your brand, providing an opportunity for visibility and making a lasting impression on your customers. At PLS, we understand the power of strong branding. Our expert design team collaborates with you to create eye-catching labels that enhance your brand’s identity and ensure your sodas leave a lasting impact.
5. Their company’s marketing should include quality social proof.
This marker for a good private label soda manufacturer shouldn’t be your only test, but some social proof on their website or social media is a good sign. This can include client testimonials or reviews, endorsements, or case studies they share. By way of an example, our website at PLS has a variety of reviews including this one from Kevin Gill of Pier Pizza: “It’s been a great decision for our business to carry Private Label Beverages. Customers of all ages enjoy the old fashioned feel and taste of the drinks.” Words from other customers can reveal how capable the company is, what its differentiators are–and how delicious their beverages are.
Ready to Pick the Perfect Private Label Soda Manufacturer?
Consider partnering with Private Label Specialties to fulfill all your beverage needs. We offer a wide selection of premium soda products that come custom labeled with your logo and branding on them. With our perfectly-formulated beverages crafted from fine ingredients, our exceptional client service catered to you, and our track record of over 7K happy customers, you can count on PLS to deliver incredible drinks for your customers and our Unique Branding Advantage™ for your business.